June 28, 2006

Ford invites public to see workings

Hugh Cannon, Wayne State advertising professor, commented about Ford Motor Co.'s new Internet promotion. The car manufacturer will be showing a series of 50 three-to five-minute online documentaries through the end of the year on its Web site. The "Bold Moves: The Future of Ford" documentary episodes will allow people to view some of Ford's internal workings such as decision making, executive meetings and assembly line workers. Ford's goal with the promotion is to restore its North American profitability by 2008. "They're trying to get us to relate to the brand and identify with the company," Cannon said. "It's in tune with reality shows, not scripted, but real people in real situations. This is drama, it's real."

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